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Retail Display Packaging

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DREAMS 120 Retail Display Solution

Digital Printing for Retail Displays & POP Packaging



DREAMS 120 Series UV Flatbed

The DREAMS 120 Retail Display Printing Solution is a high-productivity UV board printing system from Xenons. This UV flatbed printer prints graphics directly onto compatible flat materials. After printing, panels can go straight to cutting, creasing, folding, gluing and assembly. Featuring direct-to-board printing, flexible artwork updates without plate changes, and integration with downstream converting workflows, it supports efficient retail display production. It delivers a 2440 × 1250 mm printing area, up to 1200 dpi resolution, configurable printhead options from 38 to 96 units, and a maximum output speed up to 600 m²/h.

Why Retail Display Printing Matters

More Artwork Variations

Support different products, retailers, and promotional campaigns.

Shorter Campaign Cycles

Adapt to seasonal promotions and changing delivery schedules.

Large-Format Graphics

Print graphics for display panels and promotional structures.

Production Efficiency

Evaluate printing speed, material use, labor, and finishing costs together.

Retail Display Applications

Floor display printing

Floor Display Printing

Large branded displays for product launches and promotions.

Countertop display printing

Countertop Display Printing

Compact displays for checkout counters and promotional products.

Shelf-Ready Packaging

Printed packaging designed for retail shelf presentation.

Seasonal & Promotional Displays

Campaign-specific graphics for holidays and limited editions.

Branded product displays

Branded Product Displays

Consistent brand graphics across products and retail channels.

Customized POP & POS Displays

Customized graphics for point-of-purchase and point-of-sale promotions.

Materials for Retail Display Printing

Corrugated Cardboard

For suitable corrugated display panels and packaging structures.

Solid Paperboard

For folding displays, cartons and other paperboard applications.

Foam Board

Evaluate surface compatibility, adhesion and panel flatness.

PVC Board

Confirm material compatibility and print adhesion before production.

Acrylic

Test surface treatment, ink adhesion and handling requirements.

Other Rigid Materials

Confirm thickness, surface properties and machine compatibility.

Material Testing

Confirm print adhesion, surface quality, board flatness, folding performance, and structural suitability using actual production materials.

Production Workflow

STEP 01

Artwork & Structural Design

Prepare artwork, dimensions, and structural dielines.

STEP 02

Board Preparation

Select and inspect compatible materials.

STEP 03

Digital UV Printing

Print approved graphics with DREAMS 120.

STEP 04

Cutting & Creasing

Convert printed sheets into display panels.

STEP 05

Folding & Assembly

Fold, glue, and assemble the display structure.

STEP 06

Quality Inspection

Check print quality, dimensions, and structural stability.

Why Use UV Flatbed Printing for Retail Displays?

Short-Run Flexibility

Support smaller orders and multiple artwork versions.

Direct-to-Board Printing

Print directly on suitable flat board materials.

Large-Format Output

Produce panels within the supported print area.

Flexible Artwork Changes

Change designs without conventional plate changes for each version.

Printing Productivity

Evaluate output using actual production conditions.

Workflow Integration

Connect printing with suitable downstream finishing.

Production Efficiency & Quality Control

Production Cost

Evaluate the total cost per finished display, not only the printing cost.

  • Ink and board materials
  • Printing time and handling
  • Artwork preparation
  • Cutting, creasing, and assembly
  • Labor, waste, and delivery

Quality Control

Inspect print quality and the performance of the assembled display.

  • Color, image clarity, and text legibility
  • Ink adhesion and surface durability
  • Cutting and creasing accuracy
  • Folding, assembly, and structural stability

Digital UV Printing vs. Conventional Printing

Evaluation Factor DREAMS 120 Digital UV Conventional Printing
Artwork Changes Flexible digital artwork changes. May require additional prepress or plate preparation.
Short Promotional Runs Can reduce plate-related setup requirements. Setup costs may affect short-run economics.
Multiple Versions Supports different approved artwork files. May involve additional preparation and setup.
Direct Board Printing Suitable validated flat materials. Depends on the selected process and board construction.
Large-Format Panels Published print format: 2440 × 1250 mm. Depends on equipment and process.
Finishing Requires suitable downstream operations. Also requires appropriate finishing and assembly.

Frequently Asked Questions

1. What is retail display packaging printing?

It is the printing of graphics for retail display structures, including floor displays, countertop displays, shelf-ready packaging, and POP/POS displays.

2. Can DREAMS 120 print directly onto corrugated board?

It can be evaluated for compatible cardboard and board materials. Suitability depends on the liner, surface, flatness, and required print quality. Production material testing is recommended.

3. What is the maximum printing area?

The published printing area is 2440 × 1250 mm. Confirm the selected configuration and sheet-handling requirements for your application.

4. What is the printing speed?

Published information references up to 600 m²/h and approximately 17 seconds per standard sheet. Actual output depends on print mode, artwork, material, and handling conditions.

5. Can it support short runs and multiple artwork versions?

Digital printing can support different designs without conventional plate changes for each version. Overall efficiency depends on quantity, setup, and finishing requirements.

6. Can it print on foam board, PVC board, or acrylic?

These materials require application-specific verification. Test print adhesion, surface quality, and handling performance before production.

7. Does DREAMS 120 perform cutting and display assembly?

No. It is a flatbed printing system. Cutting, creasing, folding, gluing, and assembly require suitable downstream processes or equipment.

8. How can I assess whether it will improve efficiency?

Compare a representative job with your existing process, including printing time, material waste, labor, finishing, and total cost per accepted finished display.

Evaluate Your Packaging Application

Request a Packaging Print Test
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